For years we have tried to make businesses understand the value of RSS aggregator’s for current awareness. Our focus has always been to make the business understand the need for tailored news to meet the specific needs. A filtration process that reduces the noise through collective intelligence and build on crowd sourced information. It seems that now is the time when the businesses have started to catchup with the idea and have started looking into engaging with the tools that allow them to crowd source current awareness. However it seems that its not rss aggregators that have won the battle but microblogging, which has become a popular way to discover and exchange news. An amazing thing that has happened over the last few years is that we have multiple products as well as hosted solutions to bring that vision to reality. The products have come to understand business requirements and tailored their implementations accordingly. Over the past few months I have moved from Rss Readers like feedly to getting most of my current awareness from podcasts and twitter updates. Question then is whats the best way forward for current awareness in the enterprise, do the people no longer use RSS aggregators and go directly to microblogging platforms with moderated contents ? So what do you use to get your daily industry news ?